What does it take to start effective social media campaigns? Most of us think that it takes extreme commitment, posting in every social outlet every day until eternity. Others will say you need to spend a truckload of money if you want to get noticed.
The truth is it only takes a few minutes per day to get traction on social media, as long as you post great content. And yes, you do need to spend if you want to get a significant boost for your posts, but not as much as you think.
We share a few not-so-hidden secrets to making social media work for your business. We also sprinkle in some tips on managing emails, dealing with toxic people, and scheduling your work.
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New York played host to a gathering of event professionals from various industries at this year’s BizBash Live held on October 25. One of the trending topics discussed there was how to optimize the attendee experience, with an emphasis on crafting a great visual impact from all angles. Of course, this means service has to be top-notch to support to authentic and heart-tugging moments that leave an impression upon your crowd. Security is another piece of the puzzle — as events increasingly seek to fuse physical and virtual landscapes, security has to be both onsite and online.
Despite the advent of Facebook Messenger and other forms of chat, email is still the main mode of communication in the events industry (and everywhere else, for that matter). As a professional, you can get bogged down in a mountain of messages unless you have an effective email management strategy. This strategy needs to address everything from managing follow-ups to creating canned responses. There are also a few tips in this article that helps prevent email overload while you’re away on an event.
Working with toxic people is a reality in the events industry, and that ranges from clients to vendors and everyone in between. How do you interact with them without losing your cool? This guide will help you out with the most common scenarios, such as calming irate clients and taking care of factions that pull your work in opposite directions. The key here is to keep your cool. As the linchpin of your events, its success relies on your expert handling and quick thinking. Of course, prevention is the best cure so make sure you defuse any situation before it starts!
Working with toxic people is a reality in the events industry. How do you interact with them…
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While there is never just one best strategy to put your event at the top of everyone’s lists, there are still ways achieve success through combining various techniques. You can try out social media, for example, by targeting specific audiences instead of a generalized approach. Another method is SEO, which can be boosted through display ads. Email marketing is already a staple for most, but partner outreach is still something that many event professionals should get into. Read on to see the full list of strategies you can use.
Networking is essential when it comes to expanding the reach of your business. An open secret for boosting your industry authority is hosting a networking event. But first, you need to pick the right venue. These locations are usually those embedded with “intelligent design”, or technologies that intend to bring people of the same interests together. The venue must also be conducive to communication, while also tapping into a few buzz-generating features. It helps a lot if the place has some local character to enhance the attendee experience.
Social media advertising is a tricky subject, and it often has a lot of moving parts to consider. So it makes perfect sense to have a dedicated social media manager handling it for you. But even if you can’t do that, you can still tap into the huge potential of social ads to increase your ROI and conversions. All you need is to follow a simple 3-step social media blueprint. It all starts with driving awareness of your brand and then turning that awareness into consideration. Only then can you attempt to drive conversion.
Only the big guns can hire celebrities for promotions, but anyone can get the help of influencers to amplify the message of their brand. But how do you find the perfect influencer for your campaign? You can start by finding the right people within your niche, including industry experts, speakers, and thought leaders. Then, place yourself within their scope, as you assess how they can help you gain a following for your brand. From here, work on a way to get the influencer’s content out to your own audience, while engaging with them constantly.
An open secret for boosting your industry authority is hosting a networking event.
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The concept of remote work has divided companies the world over. What does it mean when a company takes away the freedom to do remote work? Of course, one of the primary reasons would be synergy. People naturally work better when they are in the same space. However, an even greater issue is trust. Trust is the driving force behind all forms of teamwork, and it’s also the reason why remote work has been successful for some. When a company doesn’t trust its people enough to let them work on their own, then creativity and collaboration start to break down.
We tend to keep scheduled breaks when we work, but it’s often just a matter of habit. But instead of it being a mere block in our daily agenda, we should assess how much real work we can do before having to go on break. To this end, MIT lecturer Robert Pozen teaches us that the best time to take a breather is every 75 to 90 minutes, in order to help take advantage of the brain’s focusing and consolidation capabilities. But this isn’t a hard and fast rule. Check out the article to see other rhythms you can use to schedule your relaxation times.
Whenever we dive into social media our feeds feel super busy. That’s probably why we think it takes a lot of effort to execute social media campaigns. However, what if we told you that it can be as easy as developing a small social habit each day? Event planners can follow the “little and often” guideline. Provide high-value content here and there, then share or repurpose the content of other trustworthy sources during other times. Of course, you can fine-tune your posts by checking how it appears in Google, making FAQs, turning event stats as content, and more!
It’s amazing how advertising, something that only big companies could do before, is now a consumer activity. You don’t even need to switch apps on your phone if you want to market your business, your cause and even yourself!
What’s your experience with using social media advertising? Has it been a net positive for your events business? Let us know via twitter: @helloendless
from Endless Events http://helloendless.com/effective-social-media-campaigns/